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Home / Blog / Olive Oil & Plant Uses / Olive Oil Continuing to Increase in Global Popularity

Olive Oil Continuing to Increase in Global Popularity

By My Olive Tree | April 11, 2016

 It might seem hard to believe that olive oil could possibly be continuing to grow in popularity. After all, it has been consumed by people across the world, especially in the Mediterranean region and the Middle East, for thousands of years. But recent research from the University of Missouri Extension indicates that olive oil does, in fact, continue to increase in popularity across the world.

According to the research study, one of the primary reasons more and more people are turning to olive oils is because they are becoming more aware of the health benefits they have as an alternative to other oils and fats. Olive oil is known to have the highest percentage of monounsaturated fats, which are healthy for the heart, of any type of edible oil. In a world where an increasing amount of people suffer from cardiovascular problems, heart disease and obesity, these benefits are extremely important.

Extra virgin olive oil has seen a particular surge in popularity as it is low in calories and particularly rich in the most important nutrients found in olive oils. Research has shown that using extra virgin olive oil in cooking raw vegetables helps to enhance the health benefits already found in the foods.

Of course, there have been many stories in the news lately about extra virgin olive oil fraud. Bottles labeled as “extra virgin” have been revealed by tasting experts to not actually qualify for the extra virgin label, and in some cases do not come close to the purity standards required. As more and more people begin to shop for olive oil, a larger amount of people are going to be purchasing “fake” extra virgin oils.

Therefore, as olive oil continues to increase in global popularity and people begin to become more conscious of what sorts of foods they’re putting into their bodies, it’s important to make sure that the olive oils you are getting actually contain the health benefits you are paying for.

 My Olive Tree’s extra virgin olive oil is guaranteed to meet purity standards while providing an outstanding taste. Proceeds from purchases help to fund humanitarian efforts in Israel.

Contact us today for more information.

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